Ali Adrian is a motorcycle racer from Indonesia, with a big dream, and high potential. Since 2011 he has joined various international event, mostly in Europe. He joined Moto 2 last year and has a big dream to bring Indonesia to the prestigious Moto GP arena.
Unfortunately a lot of his great achievements and stories were not properly distributed, which explains why his name is still considered unpopular amongst the automotive and race lovers community.
We decided to build proper digital ecosystem, in order to build strong digital presence of Ali Adrian. We start from their current digital asset: social media. We created more stories about him and his achievements, and collect potential fans supported by social advertisement.
We also created a website as his main digital asset, which covers all history and latest updates.
In 6 months we gained more than 200,000 fans and counting.