• home
  • approach
  • works
  • research
  • about
  • news
  • contact

buy the report

personal information

First Name

Last Name

Email Address

Organization Name

Telephone


billing address

country

ZIP/Postal Code

Address

Town/City

THE CONNECTED GENERATION

FRIEND ME. OWN ME. BE ME.

As the largest generation in Indonesia history enters its peak spending years, Bubu.com and Mars Indonesia look at how Gen C unique attitudes and experience will transform the economy by forcing companies to examine how they do business for decades to come.

generation c

who are they ?

who are they ?


Generation C – Digital natives, not necessarily young

First there was Generation X, followed by Y and Z. Now, pundits are saying a new group has risen – Generation C.

“C” stands for connected and ageless. Grouping that is not limited to a certain age bracket but should be seen as a psychographic band of people who share a similar state of mind, interests or lifestyles. They are realists, they are materialists. They are culturally liberal, if not politically progressive.

More than 95% of them have computers, and more than half use instant messaging to communicate, have Facebook pages, and watch Youtube. By 2020 it is estimated that Gen C would constitute the largest group of consumers worldwide – about 40 percent in the most developed countries, including Indonesia.

They are Gen C — connected, communicating, content-centric, computerized, community-oriented, always clicking.

Source: Bubu & Mars Indonesia Gen C Research

a larger cohort

The Gen C accumulated population is the biggest in Indonesia history—even bigger than the Baby Boom.

Source : Indonesian Central Bureau of Statistics

BRANDS AND RETAIL

BRANDS AND RETAIL


Generation C’ affinity for technology is reshaping the retail space. With product information, reviews and price comparisons at their fingertips, Generation C are turning to brands that can offer maximum convenience at the lowest cost.

53,7%
of GEN C who compare prices in store
Source: Bubu & Mars Indonesia Gen C Research

seeking for value

Quality is still key for Gen C, but price is a more important factor than it is for other generations.

the force of social

If brands are shrinking in importance, social media is growing. Gen C are turning to their online networks when making purchasing decisions.

18 - 25 Years Old


36+ Years Old


preview
FRIEND ME. OWN ME. BE ME.

FRIEND ME. OWN ME. BE ME.

Learn The Characteristics of Connected Generation

IDR 25.000.000 (Versi Indonesia)

IDR 35.000.000 (English Version)

This report will focus on getting to know Gen C, understanding their influence in the digital space, and learning how to create effective advertising for this new “generation.”

Get the report to learn about this powerful generation, their behavior on digital space, their passions/needs, and how marketers can effectively reach them.

  • Preview (Scope, Key Findings & Characteristics)
  • Size & Spending Power
  • Lifestyle, Stage & Characteristics
  • Appearance & Priorities
  • Outlook & Recommendation


get the full report now
(English Version)
For report-related information, contact:
Mutiara at + 62 21 72797607-9 or email:
mutiara.khadijah@bubu.com

For billing-related inquiries, contact:
Nadia at + 62 21 72797607-9 or email:
finance@bubu.com