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As the largest generation in Indonesia history enters its peak spending years, Bubu.com and Mars Indonesia look at how Gen C unique attitudes and experience will transform the economy by forcing companies to examine how they do business for decades to come.
First there was Generation X, followed by Y and Z. Now, pundits are saying
a new group has risen – Generation C.
“C” stands for connected and ageless. Grouping that is not limited to a certain age bracket but should be seen as a psychographic band of people who share a similar state of mind, interests or lifestyles. They are realists, they are materialists. They are culturally liberal, if not politically progressive.
More than 95% of them have computers, and more than half use instant messaging to communicate, have Facebook pages, and watch Youtube. By 2020 it is estimated that Gen C would constitute the largest group of consumers worldwide – about 40 percent in the most developed countries, including Indonesia.
They are Gen C — connected, communicating, content-centric, computerized, community-oriented, always clicking.
Generation C’ affinity for technology is reshaping the retail space. With product information, reviews and price comparisons at their fingertips, Generation C are turning to brands that can offer maximum convenience at the lowest cost.
This report will focus on getting to know Gen C, understanding their influence in the digital space, and learning how to create effective advertising for this new “generation.”
Get the report to learn about this powerful generation, their behavior on digital space, their passions/needs, and how marketers can effectively reach them.
