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Today, much of our time is spent in the digital world. Bubu.com & Mars Indonesia proudly publish
a research of the digitized generation: Gen C or Generation Connected.
(Tersedia dalam Bahasa Indonesia dan Bahasa Inggris)
First there was Generation X, followed by Y and Z. Now, pundits are saying a new group has risen – Generation Connected (Gen-C).
“C” stands for connected and ageless. Grouping that is not limited to a certain age bracket but should be seen as a psychographic band of people who share a similar state of mind, interests or lifestyles. They are realists, they are materialists. They are culturally liberal, if not politically progressive.
More than 95% of them have computers, and more than half use instant messaging to communicate, have Facebook pages, and watch Youtube. By 2020 it is estimated that Gen C would constitute the largest group of consumers worldwide – about 40 percent in the most developed countries, including Indonesia.
They are Gen C — connected, communicating, content-centric, computerized, community-oriented, always clicking.
The Gen C Research report differs from other research reports
Generation C’ affinity for technology is reshaping the retail space. With product information, reviews and price comparisons at their fingertips, Generation C are turning to brands that can offer maximum convenience at the lowest cost.
Download Gen-C Research table of contents (
English |
Bahasa Indonesia )
