who are they ?
Generation C – Digital natives, not necessarily young
First there was Generation X, followed by Y and Z. Now, pundits are saying
a new group has risen – Generation C.
“C” stands for connected and ageless. Grouping that is not limited to a certain age bracket but should be seen as a psychographic band of people who share a similar state of mind, interests or lifestyles. They are realists, they are materialists. They are culturally liberal, if not politically progressive.
More than 95% of them have computers, and more than half use instant messaging to communicate, have Facebook pages, and watch Youtube. By 2020 it is estimated that Gen C would constitute the largest group of consumers worldwide – about 40 percent in the most developed countries, including Indonesia.
They are Gen C — connected, communicating, content-centric, computerized, community-oriented, always clicking.
Source: Bubu & Mars Indonesia Gen C Research