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Ali Adrian is a motorcycle racer from Indonesia,
with a big dream, and high potential. Since 2011 he has joined various international
event, mostly in Europe. He joined Moto 2 last year and has a big dream to
bring Indonesia to the prestigious Moto GP arena.
Unfortunately a lot of his great achievements
and stories were not properly distributed, which explains why his name is still
considered unpopular amongst the automotive and race lovers community.
We decided to build proper digital
ecosystem, in order to build strong digital presence of Ali Adrian. We start from
their current digital asset: social media. We created more stories about him
and his achievements, and collect potential fans supported by social
advertisement.
We also created a website as his main
digital asset, which covers all history and latest updates.